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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Brand image
Marketingmanagement
Brand management
52
Markenführung
52
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45
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
24
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19
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De Chernatony, Leslie
Gil Saura, Irene
King, Ceridwyn
Melewar, T. C.
36
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Bang, Nguyen
26
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
21
Romaniuk, Jenni
21
Japutra, Arnold
19
Ko, Eunju
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Sarkar, Abhigyan
18
Fetscherin, Marc
17
Gupta, Suraksha
17
Merrilees, Bill
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
Paul, Justin
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pitt, Leyland F.
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Sattler, Henrik
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Šerić, Maja
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Hollebeek, Linda D.
13
O'Cass, Aron
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Eisingerich, Andreas B
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International journal of hospitality management
6
The journal of brand management : an international journal
5
European journal of marketing : EJM
4
The journal of product & brand management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Service business
1
Services marketing quarterly
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
46
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46
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date (oldest first)
1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
3
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
8
The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn
;
Murillo, Enrique
;
Lee, Hyemi
- In:
International journal of hospitality management
66
(
2017
),
pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
Saved in:
9
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
10
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
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