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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~subject:"Brand image"
~subject:"Corporate culture"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Brand image
Corporate culture
Viral marketing
Brand management
33
Markenführung
33
Markenimage
29
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
15
Relationship marketing
15
Brand
12
Markenartikel
12
Brand equity
8
Einzelhandel
8
Retail trade
8
Customer satisfaction
6
Kundenzufriedenheit
6
Virales Marketing
6
Bank
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Großbritannien
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Leadership style
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B-to-B-Marketing
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Business-to-business marketing
3
Croatia
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Kroatien
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Measurement
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Messung
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3
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31
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Article in journal
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English
31
Author
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De Chernatony, Leslie
Gil Saura, Irene
Melewar, T. C.
36
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Rahman, Zillur
18
Fetscherin, Marc
17
Khan, Imran
17
Sarkar, Abhigyan
17
Veloutsou, Cleopatra
17
Balmer, John M. T.
16
Christodoulides, George
16
Ekinci, Yuksel
16
Gupta, Suraksha
16
King, Ceridwyn
16
Esch, Franz-Rudolf
15
Paul, Justin
15
Sattler, Henrik
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Ko, Eunju
14
Kumar, Vikas
14
Merrilees, Bill
14
Pelsmacker, Patrick de
14
Baumgarth, Carsten
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Buil, Isabel
12
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
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The journal of brand management : an international journal
4
The journal of product & brand management
4
European journal of marketing : EJM
3
The journal of services marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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ECONIS (ZBW)
31
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
6
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
8
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
9
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
10
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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