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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~subject:"Brand image"
~subject:"Marketingmanagement"
~subject:"United Kingdom"
~type_genre:"Article in journal"
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Brand image
Marketingmanagement
United Kingdom
Brand management
33
Markenführung
33
Markenimage
29
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
15
Relationship marketing
15
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12
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8
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33
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De Chernatony, Leslie
Gil Saura, Irene
Melewar, T. C.
37
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Bang, Nguyen
27
Phau, Ian
25
Romaniuk, Jenni
23
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
21
Japutra, Arnold
19
Ko, Eunju
19
Gierl, Heribert
18
Gupta, Suraksha
18
Keller, Kevin Lane
18
Sarkar, Abhigyan
18
Christodoulides, George
17
Fetscherin, Marc
17
Merrilees, Bill
17
Veloutsou, Cleopatra
17
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Paul, Justin
16
Rahman, Zillur
16
Sreejesh, S.
15
Wong, IpKin Anthony
15
Balmer, John M. T.
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pitt, Leyland F.
14
Sattler, Henrik
14
Šerić, Maja
14
Hollebeek, Linda D.
13
O'Cass, Aron
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
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The journal of product & brand management
4
European journal of marketing : EJM
3
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
33
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
6
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
8
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
9
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
10
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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