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~person:"De Chernatony, Leslie"
~person:"Han, Heesup"
~subject:"Brand image"
~subject:"Perception"
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Brand image
Perception
Consumer behaviour
133
Konsumentenverhalten
133
Customer satisfaction
54
Kundenzufriedenheit
54
Beziehungsmarketing
42
Relationship marketing
42
Hotel industry
39
Hotellerie
39
Brand management
35
Markenführung
35
Dienstleistungsqualität
30
Service quality
30
Markenimage
29
Emotion
23
Holiday behaviour
20
Urlaubsverhalten
20
Brand
18
Markenartikel
18
USA
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United States
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Gastronomie
14
Restaurant industry
14
Environmental management
12
Umweltmanagement
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Environmental consciousness
11
Satisfaction
11
Tourism
11
Tourismus
11
Umweltbewusstsein
11
Wahrnehmung
11
Airline
10
Brand loyalty
10
Confidence
10
Fluggesellschaft
10
Vertrauen
10
Viral marketing
10
Virales Marketing
10
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9
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English
35
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De Chernatony, Leslie
Han, Heesup
Phau, Ian
30
Usman, Osly
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
20
Sarkar, Abhigyan
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Wiedmann, Klaus-Peter
17
Gierl, Heribert
16
Sreejesh, S.
16
Huber, Frank
15
Krishna, Aradhna
15
Sarkar, Juhi Gahlot
15
Ekinci, Yuksel
14
Bauer, Hans H.
13
Burmann, Christoph
13
Johnson, Lester W.
13
Keller, Kevin Lane
13
MacInnis, Deborah J.
13
Paul, Justin
13
Romaniuk, Jenni
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Hollebeek, Linda D.
12
Hwang, Jinsoo
12
Jang, Soocheong
12
Khamitov, Mansur
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Balabanis, George
11
Batra, Rajeev
11
Das, Gopal
11
Liu, Chih-Hsing
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Aaker, Jennifer
10
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Journal of travel and tourism marketing
10
International journal of hospitality management
6
Working paper series / The City University Business School
3
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of advertising research
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
35
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
3
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
4
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
5
Assessing customer financial risk perception and attitude in the hotel industry : exploring the role of protective measures against COVID-19
Quan, Lanji
;
Al-Ansi, Amr
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271318
Saved in:
6
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
7
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
8
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
9
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
10
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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