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~person:"De Chernatony, Leslie"
~person:"King, Ceridwyn"
~subject:"Arbeitskräfte"
~subject:"Corporate culture"
~subject:"Ireland"
~type_genre:"Article in journal"
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Arbeitskräfte
Corporate culture
Ireland
Brand management
42
Markenführung
42
Brand image
30
Markenimage
30
Brand
18
Markenartikel
18
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
11
Relationship marketing
11
Arbeitsverhalten
9
Work behaviour
9
Brand loyalty
6
Hotel industry
6
Hotellerie
6
Workforce
6
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5
Führungsstil
5
Großbritannien
5
Leadership style
5
Social Web
5
Social web
5
United Kingdom
5
Viral marketing
5
Virales Marketing
5
Dienstleistungsqualität
4
Employee retention
4
Internal brand management
4
Irland
4
Markentreue
4
Mitarbeiterbindung
4
Service quality
4
Arbeitszufriedenheit
3
Brand commitment
3
Brand identity
3
China
3
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Article
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Article in journal
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10
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1
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1
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English
10
Author
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De Chernatony, Leslie
King, Ceridwyn
Balmer, John M. T.
11
Buil, Isabel
6
Melewar, T. C.
6
Wallace, Elaine
5
Balmer, John M.T.
4
Baumgarth, Carsten
4
Ind, Nicholas
4
Urde, Mats
4
Abratt, Russell
3
Brophy, Richard
3
Gupta, Suraksha
3
Iglesias, Oriol
3
Jones, Richard
3
Kleyn, Nicola
3
Maon, François
3
O'Callaghan, Edmund
3
Schroeder, Jonathan E.
3
Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Bang, Nguyen
2
Barnes, Victoria
2
Binu Raj, Asha
2
Biraghi, Silvia
2
Bravo, Rafael
2
Burghausen, Mario
2
De Roeck, Kenneth
2
Decker, Christiane
2
Espersen, Peter
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Greyser, Stephen A.
2
Grossman, Mindy
2
Hemetsberger, Andrea
2
Huchzermeier, Arnd
2
Johansen, Trine Susanne
2
Kastanakis, Minas
2
Kernstock, Joachim
2
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International journal of hospitality management
2
The journal of brand management : an international journal
2
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
10
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1
The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn
;
Murillo, Enrique
;
Lee, Hyemi
- In:
International journal of hospitality management
66
(
2017
),
pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
Saved in:
2
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Saved in:
5
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
6
Enhancing hotel employees' brand understanding and brand-building behavior in China
King, Ceridwyn
;
So, Kevin Kam Fung
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
4
,
pp. 492-516
Persistent link: https://www.econbiz.de/10011393208
Saved in:
7
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
8
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
9
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
10
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
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