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~person:"De Roeck, Kenneth"
~person:"Puncheva-Michelotti, Petya"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate reputation"
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Öffentlichkeitsarbeit
Corporate reputation
5
Firmenimage
5
Public relations
5
Corporate Social Responsibility
3
Corporate culture
3
Corporate social responsibility
3
Stakeholder
3
Unternehmenskultur
3
Brand architecture
2
Brand management
2
Markenarchitektur
2
Markenführung
2
Reputation
2
Advertising
1
Advertising effects
1
Australia
1
Australien
1
Business ethics
1
Corporate brand
1
Corporate marketing
1
Decision
1
Employer attractiveness
1
Employer branding
1
Entscheidung
1
Factor analysis
1
Faktorenanalyse
1
HR marketing
1
IKEA
1
Identity
1
Internet marketing
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National culture
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Nationalkultur
1
Online recruitment advertising
1
Online-Marketing
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Perception
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Personalbeschaffung
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Article in journal
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English
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De Roeck, Kenneth
Puncheva-Michelotti, Petya
Melewar, T. C.
20
Bang, Nguyen
8
Balmer, John M. T.
7
Foroudi, Pantea
7
Dennis, Charles
5
Kitchen, Philip J.
4
Balmer, John M.T.
3
Carroll, Craig E.
3
Chung, Angie
3
Huang-Horowitz, Nell C.
3
Komodromos, Marcos
3
Pang, Augustine
3
Pfarrer, Michael D.
3
Podnar, Klement
3
Pérez, Andrea
3
Sharifah Faridah Syed Alwi
3
Szwajca, Danuta
3
Ageeva, Elena
2
Arli, Denni
2
Atlı, Dinçer
2
Balmern, John M. T.
2
Bartholmé, Roland H.
2
Becker, Kip
2
Berens, Guido A. J. M.
2
Bravo, Rafael
2
Brooks, Alison Wood
2
Cabiddu, Francesca
2
Claeys, An-Sofie
2
Coelho, Arnaldo
2
Coombs, W. Timothy
2
Crisafulli, Benedetta
2
Devereux, Luke
2
Dinnie, Keith
2
Dowling, Grahame R.
2
Eisenegger, Mark
2
Floreddu, Paola Barbara
2
Frâncu, Laurenţiu Gabriel
2
Gaines-Ross, Leslie
2
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Business horizons
1
European management review : the journal of the European Academy of Management
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
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1
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
2
Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Puncheva-Michelotti, Petya
;
McColl, Rod
;
Vocino, Andrea
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010489696
Saved in:
3
Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
4
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth
;
Maon, François
;
Lejeune, Christophe
- In:
European management review : the journal of the …
10
(
2013
)
3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
Saved in:
5
The role of the stakeholder perspective in measuring corporate reputation
Puncheva-Michelotti, Petya
;
Michelotti, Marco
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 249-274
Persistent link: https://www.econbiz.de/10003989420
Saved in:
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