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~person:"Decarolis, Francesco"
~person:"Vrontis, Demetris"
~person:"Whinston, Andrew B."
~type:"article"
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Internet marketing
26
Online-Marketing
26
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12
Social web
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7
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6
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Decarolis, Francesco
Vrontis, Demetris
Whinston, Andrew B.
Tucker, Catherine
26
Skiera, Bernd
23
Dwivedi, Yogesh Kumar
22
Goldfarb, Avi
22
Law, Chun Hung Roberts
21
Ghose, Anindya
16
Rita, Paulo
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Harrigan, Paul
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Pelsmacker, Patrick de
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Wilbur, Kenneth C.
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Bigné Alcañiz, J. Enrique
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Filieri, Raffaele
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Hudders, Liselot
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Karjaluoto, Heikki
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Ko, Eunju
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Okazaki, Shintaro
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Fesenmaier, Daniel R.
13
Loureiro, Sandra Maria Correia
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Reijmersdal, Eva A. van
13
Ahuja, Vandana
12
Grewal, Dhruv
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Kumar, Vikas
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Michaelidou, Nina
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Okumus, Fevzi
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Pauwels, Koen
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Dens, Nathalie
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Murphy, Jamie
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Pitt, Leyland F.
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Quach, Sara
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Schweidel, David A.
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Xiang, Zheng
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Information systems research : ISR
3
Journal of management information systems : JMIS
3
International journal of internet marketing and advertising : IJIMA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
American economic review
1
Global business & economics review
1
Innovative business practices : prevailing a turbulent era
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of industrial organization
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International journal of technology marketing : IJTMkt
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Journal of marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of retailing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
26
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1
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
4
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
6
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
7
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
8
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
9
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
10
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
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