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~person:"Dees, Heiko"
~person:"Diamantopoulos, Adamantios"
~person:"Hünerberg, Reinhard"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Standardisierung"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Markenführung
Standardisierung
Internationales Marketing
36
International marketing
32
Consumer behaviour
13
Brand management
12
Brand image
10
Markenimage
10
Brand
8
Deutschland
8
Markenartikel
8
Germany
6
Marketing management
6
Marketingmanagement
6
Electronic Commerce
4
Globalisierung
4
Globalization
4
Theorie
4
Theory
4
E-commerce
3
EU countries
3
EU-Staaten
3
Global brands
3
Großbritannien
3
Markentransfer
3
Mobile Marketing
3
Mobile marketing
3
Online retailing
3
Online-Handel
3
Perceived brand globalness
3
Standardization
3
United Kingdom
3
Werbewirkung
3
Advertising effects
2
Brand extension
2
Decision under uncertainty
2
Designation of origin
2
Entscheidung unter Unsicherheit
2
Export
2
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Undetermined
10
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Article
15
Book / Working Paper
3
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
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Language
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English
14
German
4
Author
All
Dees, Heiko
Diamantopoulos, Adamantios
Hünerberg, Reinhard
Mooij, Marieke K. de
13
Steenkamp, Jan-Benedict E. M.
11
Cleveland, Mark
9
Laroche, Michel
9
Batra, Rajeev
8
Samiee, Saeed
8
Swoboda, Bernhard
8
Jin, Byoungho
7
Taylor, Charles Raymond
7
Westjohn, Stanford A.
7
Alden, Dana
6
Kotulla, Thomas
6
Magnusson, Peter
6
Manrai, Ajay K.
6
Ozsomer, Aysegul
6
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Torelli, Carlos J.
6
Ahlert, Dieter
5
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Nijssen, E. J.
5
Okazaki, Shintaro
5
Papadopoulos, Nicolas G.
5
Strebinger, Andreas
5
Teng, Lefa
5
Burmann, Christoph
4
Cote, Joseph A.
4
Coulter, Robin A.
4
Douglas, Susan P.
4
Griffith, David A.
4
Grudecka, Anna
4
Johansson, Johny K.
4
Kaynak, Erdener
4
Keh, Hean Tat
4
Klein, Kristina
4
Krafft, Manfred
4
Kumar, V.
4
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Institution
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Technische Universität Braunschweig / Institut für Marketing
1
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All
Journal of business research : JBR
5
Journal of international marketing
3
International journal of business and globalisation : IJBG
2
AP
1
Gabler Edition Wissenschaft
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
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ECONIS (ZBW)
16
USB Cologne (business full texts)
1
OLC EcoSci
1
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1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
4
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
5
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
6
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
7
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
8
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
9
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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