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~person:"Dekimpe, Marnik G."
~person:"Hartley, Steven W."
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Dekimpe, Marnik G.
Hartley, Steven W.
Kumar, V.
30
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ECONIS (ZBW)
13
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1
Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
Saved in:
2
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
3
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
4
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
5
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
6
Business cycle research in marketing : a review and research agenda
Dekimpe, Marnik G.
;
Deleersnyder, Barbara
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011865098
Saved in:
7
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
8
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
9
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
10
Short-term and long-term effects of marketing strategy
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 457-469)
.
2012
Persistent link: https://www.econbiz.de/10009530835
Saved in:
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