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~person:"Dens, Nathalie"
~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
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Search: subject_exact:"Werbetest"
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Advertising effects
110
Werbewirkung
110
Advertising
48
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Consumer behaviour
47
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47
Product Placement
22
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Dens, Nathalie
Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Bellman, Steven
19
Huber, Frank
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
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Dahlén, Micael
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Hudders, Liselot
18
Yoon, Sukki
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Mueller, Barbara
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Matthes, Jörg
16
Romaniuk, Jenni
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Roy, Subhadip
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Smit, Edith G.
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Srinivasan, Shuba
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Torres, Ivonne M.
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Tucker, Catherine
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Chan, Kara
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
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Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Rozendaal, Esther
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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European Advertising Academy
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ICORIA <11, 2012, Stockholm>
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International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising : official publication of the American Academy of Advertising
10
A master class in brand planning : the timeless works of Stephen King
8
International journal of advertising : the review of marketing communications
6
Journal of advertising research
6
Journal of business research : JBR
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Advertising in new formats and media : current research and implications for marketers
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Brand management in emerging markets : theories and practice
1
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EAA Series
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Engaging consumers through branded entertainment and convergent media
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
New directions in international advertising research
1
Springer Gabler Research
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
110
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
4
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
5
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
8
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
9
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
10
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
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