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~person:"Dettmer, Harald"
~person:"Hair, Joseph F."
~subject:"Marketingtheorie"
~type_genre:"Lehrbuch"
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Marketingtheorie
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7
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Dettmer, Harald
Hair, Joseph F.
Kotler, Philip
26
Homburg, Christian
14
Keller, Kevin Lane
13
Kuß, Alfred
12
Pepels, Werner
10
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8
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Cannon, Joseph P.
5
Olbrich, Rainer
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Opresnik, Marc Oliver
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Baines, Paul
4
Fill, Chris
4
Lamb, Charles W.
4
McDaniel, Carl D.
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Berndt, Ralph
3
Bliemel, Friedhelm
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Blythe, Jim
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Cansier, Adrienne
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Deseniss, Alexander
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Kilian, Thomas
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Steffenhagen, Hartwig
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Boyd, Harper W.
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WiSo-Lehr- und Handbücher
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BWL Tourismus 8-2011
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ECONIS (ZBW)
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Marketing
-Management im Tourismus
Dettmer, Harald
(
contributor
);
Melle, Alexander
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009307710
Saved in:
2
Marketing
-Management : im Tourismus
Dettmer, Harald
(
contributor
)
-
2011
Unternehmen zeigen detailliert Möglichkeiten und Wege auf, z. B. wie modernes
Marketing
als Denkweise funktioniert. -- Die …
Persistent link: https://www.econbiz.de/10014509155
Saved in:
3
Marketing
essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
4
Introduction to
marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
5
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
6
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
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