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~person:"Dholakia, Nikhilesh"
~person:"Franses, Philip Hans"
~person:"Lilien, Gary L."
~person:"Malhotra, Naresh K."
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
11
Marketingtheorie
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4
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Dholakia, Nikhilesh
Franses, Philip Hans
Lilien, Gary L.
Malhotra, Naresh K.
Tadajewski, Mark
13
Jones, D. G. Brian
12
Freiling, Jörg
10
Dixon, Donald F.
9
Bruhn, Manfred
8
Saren, Michael
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Meffert, Heribert
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Shaw, Eric H.
7
Brownlie, Douglas
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5
Kollmann, Tobias
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Ozanne, Julie L.
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Kaas, Klaus Peter
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Fundamentals of marketing research ; Vol. 1
2
Handbook of marketing decision models
2
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Expanding disciplinary space : on the potential of critical marketing
1
Fundamentals of marketing research ; Vol. 6
1
The SAGE handbook of marketing theory
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
11
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1
Organizational buying behavior
Lilien, Gary L.
- In:
The history of marketing science
,
(pp. 371-395)
.
2014
Persistent link: https://www.econbiz.de/10010415801
Saved in:
2
Marketing theory : breaking the siege of incrementalism ; commentary
Dholakia, Nikhilesh
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 187-191)
.
2013
Persistent link: https://www.econbiz.de/10010199647
Saved in:
3
Technology, consumers, and marketing theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
4
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
5
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
6
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
Saved in:
7
Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
-
2008
Persistent link: https://www.econbiz.de/10003610414
Saved in:
8
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
9
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
10
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
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