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~person:"Dholakia, Utpal M."
~person:"Guinalíu, Miguel"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Soziale Internetplattform"
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Relationship marketing
Social Web
11
Social web
11
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Online retailing
3
Online-Handel
3
Brand management
2
Deutschland
2
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2
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2
Germany
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Risikoaversion
2
Risk aversion
2
Tourism industry
2
Tourismuswirtschaft
2
Usefulness
2
Viral marketing
2
Virales Marketing
2
Anlageverhalten
1
Attitude
1
Auction
1
Auktion
1
Behavioural finance
1
Booking intentions
1
Confidence
1
Credibility
1
Customer service
1
Decision under risk
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Empirical method
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Article in journal
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4
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Dholakia, Utpal M.
Guinalíu, Miguel
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
7
Kamboj, Shampy
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Veloutsou, Cleopatra
6
Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Soutar, Geoffrey N.
5
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Filieri, Raffaele
4
Gensler, Sonja
4
Grégoire, Yany
4
Haenlein, Michael
4
Haverila, Kai
4
Kalra, Ashish
4
Kim, Juran
4
Ko, Eunju
4
Luoma-aho, Vilma
4
Malthouse, Edward C.
4
McLaughlin, Caitlin
4
Medury, Yajulu
4
Muhammad Anshari
4
Perdue, Richard R.
4
Popp, Bastian
4
Rahman, Mohammad M.
4
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Published in...
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International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The IUP journal of brand management : IJBRM
1
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ECONIS (ZBW)
4
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1
New members' integration : key factor of success in online travel communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
Saved in:
2
Effective brand community management : lessons from customer enthusiasts
Dholakia, Utpal M.
;
Vianello, Silvia
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10009245008
Saved in:
3
The impact of customer community participation on customer behaviors : an empirical investigation
Algesheimer, René
;
Borle, Sharad
;
Dholakia, Utpal M.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 756-769
Persistent link: https://www.econbiz.de/10008652585
Saved in:
4
Online social networks in the travel sector
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009234913
Saved in:
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