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~person:"Diamantopoulos, Adamantios"
~person:"Hollebeek, Linda D."
~person:"Japutra, Arnold"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Brand management
65
Markenführung
65
Consumer behaviour
55
Konsumentenverhalten
55
Brand image
48
Markenimage
48
Brand
31
Markenartikel
31
Beziehungsmarketing
26
Relationship marketing
26
International marketing
13
Internationales Marketing
13
Designation of origin
8
Herkunftsbezeichnung
8
Social Web
7
Social web
7
Brand loyalty
6
Customer satisfaction
6
Kundenzufriedenheit
6
Confidence
5
Customer integration
5
Kundenintegration
5
Vertrauen
5
Advertising effects
4
Internet marketing
4
Markentreue
4
Online-Marketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Tourism marketing
4
Tourismusmarketing
4
Werbewirkung
4
Advertising
3
Brand attachment
3
Brand experience
3
Consumer engagement
3
Customer engagement
3
Destination management
3
Destinationsmanagement
3
Engagement
3
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64
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Aufsatz in Zeitschrift
Working Paper
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64
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Diamantopoulos, Adamantios
Hollebeek, Linda D.
Japutra, Arnold
Melewar, T. C.
62
Burmann, Christoph
51
Merrilees, Bill
38
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Balmer, John M. T.
33
Phau, Ian
31
Baumgarth, Carsten
29
Gupta, Suraksha
28
Guzman, Francisco
26
Keller, Kevin Lane
26
Christodoulides, George
25
De Chernatony, Leslie
25
Foroudi, Pantea
25
Han, Heesup
25
King, Ceridwyn
25
Ko, Eunju
25
Esch, Franz-Rudolf
24
Veloutsou, Cleopatra
24
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Kunkel, Thilo
21
Rahman, Zillur
21
Iglesias, Oriol
20
Pitt, Leyland F.
20
Abratt, Russell
19
Miller, Dale
19
Peitz, Martin
19
Roper, Stuart
19
Fetscherin, Marc
18
Paul, Justin
18
Swoboda, Bernhard
18
Valette-Florence, Pierre
18
Bruhn, Manfred
17
Dens, Nathalie
17
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Journal of business research : JBR
12
Journal of international marketing
6
Journal of retailing and consumer services
6
International marketing review
3
Journal of strategic marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
ERIM report series research in management
1
European journal of marketing
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of market research
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of retailing
1
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1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Psychology & marketing
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The journal of services marketing
1
The marketing review
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
65
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65
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1
The role of consumer speech acts in brand activism : a transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 491-510
Persistent link: https://www.econbiz.de/10015050195
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
4
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
5
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
8
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
9
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
10
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
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