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~person:"Diamantopoulos, Adamantios"
~person:"Karlan, Dean"
~person:"Usman, Osly"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type:"article"
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Markenimage
Psychology of advertising
Relationship marketing
International marketing
21
Internationales Marketing
21
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Brand image
10
Brand
8
Markenartikel
8
Global brands
3
Globalisierung
3
Globalization
3
Perceived brand globalness
3
Decision under uncertainty
2
Designation of origin
2
Direct marketing
2
Direktmarketing
2
Entscheidung unter Unsicherheit
2
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2
Export
2
Großbritannien
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global brands
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local brands
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Ad attitudes
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Advertising
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11
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Diamantopoulos, Adamantios
Karlan, Dean
Usman, Osly
Gierl, Heribert
17
Pelsmacker, Patrick de
16
Esch, Franz-Rudolf
11
Harrigan, Paul
11
Dens, Nathalie
9
Hollebeek, Linda D.
9
Kumar, V.
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
8
Rita, Paulo
8
Völckner, Franziska
8
Eisend, Martin
7
Guzman, Francisco
7
Johnson, Lester W.
7
Ko, Eunju
7
Reijmersdal, Eva A. van
7
Septianto, Felix
7
Thaichon, Park
7
Vashisht, Devika
7
Bilgihan, Anil
6
Dahl, Darren W.
6
Grewal, Dhruv
6
Karjaluoto, Heikki
6
Oh, Han-Mo
6
Rather, Raouf Ahmad
6
Sattler, Henrik
6
Schivinski, Bruno
6
Sreejesh, S.
6
Swoboda, Bernhard
6
Taylor, Charles Raymond
6
Torres, Ivonne M.
6
Tsiotsou, Rodoula H.
6
Verhoef, Peter C.
6
Verlegh, Peeter
6
Westjohn, Stanford A.
6
Yoon, Sukki
6
Ahuja, Vandana
5
Arora, Nilesh
5
Batra, Rajeev
5
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Journal of business research : JBR
5
Journal of international marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of the Academy of Marketing Science
1
The quarterly journal of economics
1
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ECONIS (ZBW)
11
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1
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
4
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
5
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
6
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
8
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
9
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
10
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
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