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~person:"Diller, Hermann"
~person:"Hernando, Ignacio"
~person:"Hinterhuber, Andreas"
~person:"Itskhoki, Oleg"
~person:"Monroe, Kent B."
~subject:"Konsumentenverhalten"
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Search: subject:"Betriebliche Preispolitik"
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Konsumentenverhalten
Preismanagement
162
Pricing strategy
162
Theorie
41
Theory
40
Preispolitik
30
Deutschland
29
Germany
27
Consumer behaviour
25
USA
21
United States
21
Spain
20
Spanien
20
Belgien
19
Belgium
18
Industrie
18
Manufacturing industries
18
Exchange Rate Pass-Through
16
Preisrigidität
16
Wechselkurs
16
Exchange rate
15
Exchange rate pass-through
15
Pricing
15
B-to-B-Marketing
14
Business-to-business marketing
14
Price stickiness
14
Außenhandelspreis
13
Foreign trade price
13
Italien
12
Frankreich
11
Italy
11
Portugal
11
Schätzung
11
EU countries
10
EU-Staaten
10
Estimation
10
Euro area
10
Eurozone
10
France
10
Preiswettbewerb
10
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Undetermined
3
Free
1
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Article
22
Book / Working Paper
3
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
6
Book section
6
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
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Language
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English
15
German
10
Author
All
Diller, Hermann
Hernando, Ignacio
Hinterhuber, Andreas
Itskhoki, Oleg
Monroe, Kent B.
Janssen, Maarten C. W.
20
Courty, Pascal
18
Usman, Osly
18
Spann, Martin
16
Jiang, Baojun
13
Chen, Haipeng
12
Bergemann, Dirk
11
Chen, Ying-Ju
11
Matsushima, Noriaki
11
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Snir, Avichai
11
Trachter, Nicholas
11
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Zhou, Jidong
10
Bertini, Marco
9
Grewal, Dhruv
9
Herrmann, Andreas
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Clerides, Sofronis
8
Gijsbrechts, Els
8
Huber, Frank
8
Inderst, Roman
8
Natter, Martin
8
Rhodes, Andrew
8
Skiera, Bernd
8
Wang, Ruxian
8
Wilson, Christopher
8
Zeithammer, Robert
8
Anderson, Simon P.
7
Armstrong, Mark
7
Barone, Michael J.
7
Bonatti, Alessandro
7
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Institution
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Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
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AMS review : official publication of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
2
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Economic and business review : EBR
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Führerschaft in Märkten : Nutzung und Sicherung von Erfolgspotenzialen ; Jahrestagung 2002 der GfK-Nürnberg e.V.
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Schriften zum Marketing
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
25
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10
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25
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1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
4
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
5
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
6
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
7
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
8
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
9
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
Saved in:
10
Price and customers' perceptions of value
Monroe, Kent B.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 129-152)
.
2012
Persistent link: https://www.econbiz.de/10009676125
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