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~person:"Dinnie, Keith"
~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
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Search: subject_exact:"Regionenmarke"
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Place marketing
18
Standortmarketing
18
Brand management
11
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7
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7
place branding
5
Place branding
4
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Dinnie, Keith
Hanna, Sonya
Jaenichen, Sebastian
Roy, Sanjit
Weber, Florian
Warnaby, Gary
11
Campelo, Adriana
8
Medway, Dominic
7
Melewar, T. C.
7
Foroudi, Pantea
6
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5
Kavaratzis, Mihalis
5
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5
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5
Anholt, Simon
4
Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Papadopoulos, Nicolas G.
4
Pechlaner, Harald
4
Skinner, Heather
4
Stylidis, Dimitrios
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Zenker, Sebastian
4
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3
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Kabanda, Patrick
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Kerr, Greg
3
Köhler, Julia
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Bausteine der Regionalentwicklung
2
Journal of marketing management : MM
2
Tourism management : research, policies, practice
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Japan aktuell : journal of current Japanese affairs
1
Journal of business research : JBR
1
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1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing theory
1
Strategic place branding methodologies and theory for tourist attraction
1
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1
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ECONIS (ZBW)
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
4
Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture
Dinnie, Keith
- In:
Marketing theory
18
(
2018
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011825450
Saved in:
5
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
6
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
7
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
8
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
9
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
10
„Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung 'fränkischer' Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10014573926
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