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~person:"Dolen, Willemijn M. van"
~person:"Garay Tamajón, Luis Alfonso"
~person:"Guzman, Francisco"
~subject:"Brand image"
~subject:"Complaint management"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand image
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18
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18
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11
Consumer behaviour
10
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9
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6
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Dolen, Willemijn M. van
Garay Tamajón, Luis Alfonso
Guzman, Francisco
Law, Chun Hung Roberts
12
Dwivedi, Yogesh Kumar
9
Hajli, Nick
9
Loureiro, Sandra Maria Correia
8
Rita, Paulo
8
Kumar, Vikas
7
Hollebeek, Linda D.
6
Kumar, Jitender
6
Liang, Sai
6
Schivinski, Bruno
6
Ye, Qiang
6
Akram, Umair
5
Aslam, Wajeeha
5
Filieri, Raffaele
5
Liébana-Cabanillas, Francisco
5
Wallace, Elaine
5
Agnihotri, Durgesh
4
Becker, Kip
4
Bilgihan, Anil
4
Decker, Reinhold
4
Farhat, Kashif
4
Fernandes, Teresa
4
Grégoire, Yany
4
Gu, Bin
4
Hu, Nan
4
Kian Yeik Koay
4
Kulshreshtha, Kushagra
4
Kunkel, Thilo
4
Lin, Zhangxi
4
Liu, Xianwei
4
Martinez, Luis F.
4
Oestreicher-Singer, Gal
4
Pauwels, Koen
4
Rana, Nripendra P.
4
Ranfagni, Silvia
4
Sashittal, Hemant Chaitanya
4
Schuckert, Markus
4
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The journal of product & brand management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of event and festival management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
12
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
3
User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso
;
Pérez, Soledad Morales
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
Saved in:
4
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
5
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
6
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
7
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
8
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
9
Understanding the creation of destination images through a festival's Twitter conversation
Garay Tamajón, Luis Alfonso
;
Morales Pérez, Soledad
- In:
International journal of event and festival management
8
(
2017
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011647979
Saved in:
10
Barcelona : new stakeholders and new images in social media reviews
Garay Tamajón, Luis Alfonso
;
Cànoves Valiente, Gemma
- In:
Tourism analysis : an interdisciplinary tourism & …
21
(
2016
)
2/3
,
pp. 287-292
Persistent link: https://www.econbiz.de/10011492720
Saved in:
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