//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dolen, Willemijn M. van"
~person:"Hajli, Nick"
~person:"Ruyter, Ko de"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Social Web
39
Social web
39
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
12
Internet marketing
12
Relationship marketing
12
Customer integration
11
Kundenintegration
11
Online retailing
11
Online-Handel
11
Social media
8
Brand management
7
Markenführung
7
Betriebliche Wertschöpfung
6
Data protection
6
Datenschutz
6
E-commerce
6
Electronic Commerce
6
Value creation
6
Confidence
4
Social commerce
4
Social relations
4
Social support
4
Soziale Beziehungen
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Communication
3
Corporate reputation
3
Emotion
3
Firmenimage
3
Information dissemination
3
Informationsverbreitung
3
Internet
3
Kommunikation
3
Online communities
3
Social network
3
Soziales Netzwerk
3
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
Festschrift
Aufsatz in Zeitschrift
12
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
12
Author
All
Dolen, Willemijn M. van
Hajli, Nick
Ruyter, Ko de
Dwivedi, Yogesh Kumar
14
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
9
Schweidel, David A.
9
Fogel, Joshua
8
Hollebeek, Linda D.
8
Hudders, Liselot
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Schivinski, Bruno
8
Vrontis, Demetris
8
Bilgihan, Anil
7
Grewal, Dhruv
7
Hennig-Thurau, Thorsten
7
Kim, Juran
7
Michaelidou, Nina
7
Moro, Sérgio
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
Rahman, Zillur
7
Soutar, Geoffrey N.
7
Stephen, Andrew T.
7
Tan, Yong
7
Thaichon, Park
7
Agnihotri, Raj
6
Ahuja, Vandana
6
Akram, Umair
6
Bonilla Quijada, María del Rocío
6
Chen, Huan
6
Cheung, Man Lai
6
Choi, Yung Kyun
6
Dens, Nathalie
6
Dessart, Laurence
6
Haenlein, Michael
6
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of business ethics : JOBE
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
3
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
4
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
5
Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
Saved in:
6
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
7
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
8
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
9
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
10
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->