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~person:"Dolen, Willemijn M. van"
~person:"Kumar, Jitender"
~subject:"Brand image"
~subject:"Internet"
~subject:"Kundenintegration"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand image
Internet
Kundenintegration
Online retailing
Social Web
18
Social web
18
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
6
Markenimage
6
Relationship marketing
6
Brand management
5
Markenführung
5
Brand
4
Markenartikel
4
Online brand communities
3
Online-Handel
3
Viral marketing
3
Virales Marketing
3
Brand community engagement
2
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2
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2
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2
Customer integration
2
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Dolen, Willemijn M. van
Kumar, Jitender
Hajli, Nick
15
Law, Chun Hung Roberts
15
Dwivedi, Yogesh Kumar
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
Brem, Alexander
9
Rita, Paulo
8
Filieri, Raffaele
7
Füller, Johann
7
Harrigan, Paul
7
Kumar, Vikas
7
Liang, Sai
7
Schivinski, Bruno
7
Fernandes, Teresa
6
Kamboj, Shampy
6
Leimeister, Jan Marco
6
Rahman, Zillur
6
Ye, Qiang
6
Akram, Umair
5
Aslam, Wajeeha
5
Berthon, Pierre R.
5
Bretschneider, Ulrich
5
Carlson, Jamie
5
Constantinides, Efthymios
5
Dahl, Darren W.
5
Liébana-Cabanillas, Francisco
5
Lu, Yaobin
5
Martinez, Luis F.
5
Oestreicher-Singer, Gal
5
Rather, Raouf Ahmad
5
Schuckert, Markus
5
Shin, Hakseung
5
Thaichon, Park
5
Thurasamy Ramayah
5
Verlegh, Peeter
5
Wallace, Elaine
5
Bang, Nguyen
4
Becker, Kip
4
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of retailing and consumer services
2
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
2
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
3
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
4
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
5
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
How psychological ownership stimulates participation in online brand communities? : the moderating role of member type
Kumar, Jitender
- In:
Journal of business research : JBR
105
(
2019
),
pp. 243-257
Persistent link: https://www.econbiz.de/10012128505
Saved in:
8
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
9
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
10
Creative participation : collective sentiment in online co-creation communities
Lee, Hsin-Hsuan Meg
;
Dolen, Willemijn M. van
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 951-964
Persistent link: https://www.econbiz.de/10011416910
Saved in:
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