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~person:"Dolen, Willemijn M. van"
~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Consumer behaviour
Social Web
34
Social web
34
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17
Internet marketing
14
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14
Beziehungsmarketing
9
Relationship marketing
9
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8
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4
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Dolen, Willemijn M. van
Ruyter, Ko de
Vrontis, Demetris
Filieri, Raffaele
19
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
13
Dwivedi, Yogesh Kumar
12
Hollebeek, Linda D.
12
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Füller, Johann
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Wallace, Elaine
8
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Michaelidou, Nina
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Schivinski, Bruno
7
Stephen, Andrew T.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
Bilgihan, Anil
6
Chan-Olmsted, Sylvia M.
6
Chen, Huan
6
Cheung, Man Lai
6
De Angelis, Matteo
6
Dens, Nathalie
6
Dessart, Laurence
6
Hazari, Sunil
6
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Psychology & marketing
2
Global business & economics review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of Asia Business Studies
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of service research : JSR
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
4
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
5
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
6
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
9
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
10
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
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