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~person:"Dolen, Willemijn M. van"
~person:"Sashittal, Hemant Chaitanya"
~subject:"Brand image"
~subject:"Complaint management"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Dolen, Willemijn M. van
Sashittal, Hemant Chaitanya
Law, Chun Hung Roberts
13
Dwivedi, Yogesh Kumar
9
Hajli, Nick
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
8
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7
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7
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7
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6
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6
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5
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5
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5
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4
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4
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4
Dennis, Alan
4
Farhat, Kashif
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4
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Gu, Bin
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ECONIS (ZBW)
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1
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
2
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
3
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
4
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
5
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
6
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
7
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
8
Online purchase intentions : a multi-channel store image perspective
Verhagen, Tibert
;
Dolen, Willemijn M. van
- In:
Information & management : the internat. journal of …
46
(
2009
)
2
,
pp. 77-82
Persistent link: https://www.econbiz.de/10003868560
Saved in:
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