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~person:"Doorn, Jenny van"
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Beziehungsmarketing
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Doorn, Jenny van
Weber, Jürgen
704
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618
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567
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524
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517
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507
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323
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321
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309
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306
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304
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301
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Journal of service research : JSR
5
Journal of the Academy of Marketing Science
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business review : the official journal of the European International Business Academy
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1
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ECONIS (ZBW)
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1
Advancing and consolidating
knowledge
about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
2
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper
management
satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
3
Customer value
management
: an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
4
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
5
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
6
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
7
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
8
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
9
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
10
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
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