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~person:"Douglas, Susan P."
~person:"Katsikeas, Constantine S."
~person:"Meissner, Hans Günther"
~person:"Zentes, Joachim"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
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International marketing
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Internationales Marketing
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Marketing management
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Globalisierung
8
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7
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Internationale Marktforschung
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English
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Douglas, Susan P.
Katsikeas, Constantine S.
Meissner, Hans Günther
Zentes, Joachim
Diamantopoulos, Adamantios
23
Samiee, Saeed
21
Cavusgil, S. Tamer
20
Leonidou, Leonidas C.
16
Manrai, Ajay K.
16
Craig, C. S.
15
Griffith, David A.
15
Sousa, Carlos M. P.
15
Kotabe, Masaaki
14
Westjohn, Stanford A.
14
Ghauri, Pervez N.
13
Laroche, Michel
13
Steenkamp, Jan-Benedict E. M.
13
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Solberg, Carl Arthur
12
Swoboda, Bernhard
12
Sinkovics, Rudolf R.
11
Taylor, Charles Raymond
11
Cadogan, John W.
10
Julian, Craig C.
10
Mueller, Barbara
10
Boso, Nathaniel
9
Papadopoulos, Nicolas G.
9
Cleveland, Mark
8
Czinkota, Michael R.
8
Hultman, Magnus
8
Oh, Han-Mo
8
Shoham, Aviv
8
Vrontis, Demetris
8
Alon, Ilan
7
Diehl, Sandra
7
Gnizy, Itzhak
7
Jain, Subhash C.
7
Kaynak, Erdener
7
Kumar, V.
7
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Journal of international marketing
6
International marketing ; Vol. 1
4
Journal of business research : JBR
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
International marketing review
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
1
Effects of globalization on the firm
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. 3
1
International marketing ; Vol. II
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
Internationales Management : Auswirkungen globaler Veränderungen auf Wettbewerb, Unternehmensstrategie und Märkte ; Klaus Macharzina zum 60. Geburtstag
1
Internationales Management : Beiträge zur Zusammenarbeit ; Eberhard Dülfer zum 70. Geburtstag
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Japan and the world economy : international journal of theory and policy
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
1
Probleme des Verlagsgeschäfts : Beiträge zur Entwicklung des Literaturmarktes
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The SAGE handbook of international marketing
1
The Sage handbook of advertising
1
The past, present and future of international business & management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Zukunftsfähiges Controlling : Konzeptionen, Umsetzungen, Praxiserfahrungen ; Prof. Dr. Thomas Reichmann zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
Corporate social responsibility in
international
marketing
: review, assessment, and future research
Eteokleous, Pantelitsa P.
;
Leonidou, Leonidas C.
; …
- In:
International marketing review
33
(
2016
)
4
,
pp. 580-624
Persistent link: https://www.econbiz.de/10011590334
Saved in:
2
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
3
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
Saved in:
4
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
5
Außenhandel : Marketingstrategien und Managementkonzepte
Zentes, Joachim
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002003536
Saved in:
6
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
7
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
8
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
9
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
10
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
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