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~person:"Drennan, Judy"
~person:"Salo, Jari"
~type:"article"
~type:"journal"
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Search: subject:"Mobile Marketing"
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Mobile Marketing
7
Mobile marketing
7
Consumer behaviour
3
Konsumentenverhalten
3
Mobile communications
3
Mobilkommunikation
3
Confidence
2
Finland
2
Finnland
2
Internet marketing
2
Online-Marketing
2
Vertrauen
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Criticism
1
Customer value
1
Einzelhandel
1
Estimation
1
Event marketing
1
Event-Marketing
1
Internet usage
1
Internetnutzung
1
Kritik
1
Kundenwert
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Mobile Business
1
Mobile business
1
Mobile phone
1
Mobiltelefon
1
Netherlands
1
Niederlande
1
Performance measurement
1
Performance-Messung
1
Product Placement
1
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5
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5
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English
7
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Drennan, Judy
Salo, Jari
Bauer, Hans H.
10
Fritz, Wolfgang
8
Karjaluoto, Heikki
7
Okazaki, Shintaro
7
Shankar, Venkatesh
7
Link, Jörg
6
Luo, Xueming
6
Silberer, Günter
6
Spann, Martin
5
Bamoriya, Hemant
4
Fang, Zheng
4
Gao, Tao
4
Ghose, Anindya
4
Leppäniemi, Matti
4
Pagani, Margherita
4
Rohm, Andrew J.
4
Sajad Rezaei
4
Stephen, Andrew T.
4
Sultan, Fareena
4
Wiedmann, Klaus-Peter
4
Amirkhanpour, Monaliz
3
Andrews, Michelle
3
Baek, Tae Hyun
3
Barnes, Stuart J.
3
Bart, Yakov
3
Cui, Xuebin
3
Dholakia, Nikhilesh
3
Dwivedi, Yogesh Kumar
3
Giaglis, George M.
3
Holland, Heinrich
3
Höft, Uwe
3
Kannan, P. K.
3
Katona, Zsolt
3
Krafft, Manfred
3
Lingenfelder, Michael
3
Lipsman, Andrew
3
Meffert, Heribert
3
Rodgers, Shelly
3
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Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Digital advertising : theory and research
1
E-marketing ; Vol. 2
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
Saved in:
2
The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
Saved in:
3
Linking perceived value of
mobile
marketing
with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
4
Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003974788
Saved in:
5
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
6
Retailer use of permission-based mobile advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
7
Factors affecting customers' willingness to receive
mobile
marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
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