//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"O'Cass, Aron"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~subject:"Verkauf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Theorie
Unternehmenserfolg
Verkauf
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Firm performance
7
Markenführung
7
Business-to-Business-Marketing
6
Consumer behaviour
6
Deutschland
6
Germany
6
Konsumentenverhalten
6
Theory
5
business-to-business marketing
5
Brand image
4
Markenimage
4
Selling
4
Betriebliche Wertschöpfung
3
Bundling strategy
3
Dienstleistungssektor
3
Erfolgsfaktor
3
Innovation management
3
Innovationsmanagement
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Marketing
3
Salespeople
3
Service industry
3
Success factor
3
Value creation
3
Verkaufspersonal
3
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
12
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
3
Book section
3
Hochschulschrift
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
11
German
5
Author
All
Ehret, Michael
Homburg, Christian
O'Cass, Aron
Kleinaltenkamp, Michael
19
Backhaus, Klaus
16
Svensson, Göran
12
Terho, Harri
9
Rangarajan, Deva
8
Keränen, Joona
7
Rodríguez, Rocío
7
Schmitz, Christian
7
Sharma, Arun
7
Adamson, Brent
6
Agnihotri, Raj
6
Albers, Sönke
6
Hinterhuber, Andreas
6
Høgevold, Nils M.
6
Parvinen, Petri
6
Plinke, Wulff
6
Corsaro, Daniela
5
Høgevold, Nils
5
Johnson, Jeff S.
5
Johnston, Wesley J.
5
Naudé, Peter
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Salonen, Anna
5
Alavi, Sascha
4
Borgh, Michel van der
4
Cantù, Chiara
4
Dingus, Rebecca
4
Fließ, Sabine
4
Friend, Scott B.
4
Henneberg, Stephan
4
Hofmaier, Richard
4
Kliche, Mario
4
Koponen, Jonna
4
Kowalkowski, Christian
4
Lilien, Gary L.
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Advances in services marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
4
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
7
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
9
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
10
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->