//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"Plinke, Wulff"
~subject:"Innovation"
~subject:"Marketingmanagement"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketingmanagement
Theorie
Unternehmenserfolg
B-to-B-Marketing
38
Business-to-business marketing
38
Lieferantenmanagement
16
Supplier relationship management
16
Theory
10
Beziehungsmarketing
9
Business-to-Business-Marketing
9
Relationship marketing
9
Investitionsgütermarketing
8
Marketing management
7
Deutschland
6
Germany
6
Consumer behaviour
5
Konsumentenverhalten
5
business-to-business marketing
5
Brand management
4
Firm performance
4
Kundenmanagement
4
Markenführung
4
Physical distribution
4
Project management
4
Projektmanagement
4
Verkauf
4
Vertrieb
4
Angebotsbearbeitung
3
Aufsatzsammlung
3
Auftragsabwicklung
3
Betriebliche Wertschöpfung
3
Bundling strategy
3
Contract
3
Financial Engineering
3
Financial engineering
3
Inter-firm cooperation
3
Kundenorientierung
3
Leistungsbündel
3
Marketing
3
Negotiation techniques
3
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
12
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
Lehrbuch
3
Hochschulschrift
2
Textbook
2
Arbeitspapier
1
Graue Literatur
1
Handbook
1
Handbuch
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
10
German
9
Undetermined
1
Author
All
Ehret, Michael
Homburg, Christian
Plinke, Wulff
Kleinaltenkamp, Michael
22
Backhaus, Klaus
16
Di Benedetto, C. Anthony
8
Hofmaier, Richard
8
Albers, Sönke
7
Lindgreen, Adam
7
Johnston, Wesley J.
6
Hinterhuber, Andreas
5
Jacob, Frank
5
Kindström, Daniel
5
Kowalkowski, Christian
5
Möller, K. E. Kristian
5
Parvinen, Petri
5
Terho, Harri
5
Baaken, Thomas
4
Blythe, Jim
4
Cantù, Chiara
4
Fließ, Sabine
4
Grewal, Rajdeep
4
Keränen, Joona
4
Kliche, Mario
4
Lilien, Gary L.
4
Naudé, Peter
4
Ngo, Liem Viet
4
Strothmann, Karl-Heinz
4
Tzempelikos, Nektarios
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Weiber, Rolf
4
Werani, Thomas
4
Worm, Stefan
4
Zimmerman, Alan S.
4
Agnihotri, Raj
3
Andersen, Poul Houman
3
Bag, Surajit
3
Baumgarth, Carsten
3
Blankson, Charles
3
Bonnemeier, Sebastian
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Technischer Vertrieb
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Advances in services marketing
1
Business relationship management and marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Engineering online library
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
4
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
7
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
8
Business models : impact on business markets and opportunities for marketing research
Ehret, Michael
;
Kashyap, Vishal
;
Wirtz, Jochen
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
Saved in:
9
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
10
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->