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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"B2B"
~subject:"Innovation"
~subject:"Relationship marketing"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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B2B
Innovation
Relationship marketing
Theorie
Unternehmenserfolg
B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Theory
5
business-to-business marketing
5
Brand management
4
Firm performance
4
Markenführung
4
Bundling strategy
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
3
Befragung
2
Betriebliche Wertschöpfung
2
Brand
2
Brand image
2
Business model
2
Causality analysis
2
Customer integration
2
Dark side
2
Dienstleistungsmanagement
2
Economics of information
2
Erfolgsfaktor
2
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11
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6
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8
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8
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3
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3
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2
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English
12
German
5
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Ehret, Michael
Homburg, Christian
Kleinaltenkamp, Michael
23
Backhaus, Klaus
16
Svensson, Göran
14
Kowalkowski, Christian
11
Keränen, Joona
9
Naudé, Peter
8
Terho, Harri
8
Schmitz, Christian
7
Albers, Sönke
6
Casidy, Riza
6
Chatterjee, Sheshadri
6
Ivens, Björn Sven
6
Johnston, Wesley J.
6
Kumar, V.
6
La Rocca, Antonella
6
Plinke, Wulff
6
Ulaga, Wolfgang
6
Andersen, Poul Houman
5
Chaudhuri, Ranjan
5
Corsaro, Daniela
5
Grewal, Rajdeep
5
Griffin, Abbie
5
Gupta, Shivam
5
Hinterhuber, Andreas
5
Itani, Omar S.
5
Nyadzayo, Munyaradzi W.
5
Rangarajan, Deva
5
Rodríguez, Rocío
5
Salonen, Anna
5
Schwepker, Charles H. <Jr.>
5
Sridhar, Shrihari
5
Aarikka-Stenroos, Leena
4
Agnihotri, Raj
4
Bag, Surajit
4
Burton, Jamie
4
Bush, Alan J.
4
Cantù, Chiara
4
Christodoulides, George
4
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Springer Fachmedien Wiesbaden
1
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Journal of marketing
3
Journal of business research : JBR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Advances in services marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
17
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17
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
5
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
6
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
7
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
8
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
9
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
10
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
1
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