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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Walsh, Gianfranco"
~subject:"Kundenzufriedenheit"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Kundenzufriedenheit
Market research
Consumer behaviour
54
Konsumentenverhalten
54
Beziehungsmarketing
35
Relationship marketing
35
Marktforschung
23
Marketing management
20
Marketingmanagement
20
Brand management
18
Markenführung
18
Deutschland
16
Germany
16
Brand image
13
Markenimage
13
Customer satisfaction
12
Marketing
12
Advertising
11
Meta-Analyse
11
Meta-analysis
11
Werbung
11
Brand
10
Dienstleistungsqualität
10
Markenartikel
10
Service quality
10
Advertising effects
9
Bibliometrics
9
Bibliometrie
9
Internet marketing
9
Marketing theory
9
Marketingtheorie
9
Online-Marketing
9
USA
9
United States
9
Werbewirkung
9
Customer service
8
Innovation
8
Kundenservice
8
Social Web
8
Social web
8
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Undetermined
10
Free
1
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Article
34
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
35
Lehrbuch
14
Textbook
13
Collection of articles of several authors
11
Sammelwerk
11
Aufsatz im Buch
9
Book section
9
Aufsatzsammlung
2
CD-ROM, DVD
2
Konferenzschrift
2
Reprint
2
Collection of articles written by one author
1
Festschrift
1
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1
Glossary included
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1
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1
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Language
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English
31
German
4
Author
All
Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Walsh, Gianfranco
Han, Heesup
43
Svensson, Göran
29
Mattila, Anna S.
26
Prentice, Catherine
22
Gil Saura, Irene
18
Wong, IpKin Anthony
18
Bilgihan, Anil
16
Hruschka, Harald
16
Klaus, Philipp
16
Loureiro, Sandra Maria Correia
16
Gustafsson, Anders
15
Hyun, Sunghyup Sean
15
Sharma, Piyush
15
Balaji, M. S.
13
Bang, Nguyen
13
Evanschitzky, Heiner
13
Kim, Wansoo
13
Kumar, V.
13
Park, Jungkun
13
Quach, Sara
13
Roberts-Lombard, Mornay
13
Gierl, Heribert
12
Grégoire, Yany
12
Herrmann, Andreas
12
Homburg, Christian
12
Jang, Soocheong
12
Rather, Raouf Ahmad
12
Van Vaerenbergh, Yves
12
Aksoy, Lerzan
11
Dolnicar, Sara
11
Grewal, Rajdeep
11
Keiningham, Timothy
11
Larivière, Bart
11
McColl-Kennedy, Janet R.
11
Sreejesh, S.
11
Verhoef, Peter C.
11
Barnes, Donald C.
10
Casidy, Riza
10
Hult, G. Tomas M.
10
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Published in...
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Journal of the Academy of Marketing Science
5
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of service research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
European journal of marketing : EJM
1
European management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
Yearbook of marketing and consumer research
1
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Source
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ECONIS (ZBW)
35
Showing
1
-
10
of
35
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date (oldest first)
1
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
3
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
4
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
The effect of compensation size on recovery satisfaction after group service failures: the role of group versus individual service recovery
Albrecht, Arne Keno
;
Schäfers, Tobias
;
Walsh, Gianfranco
; …
- In:
Journal of service research
22
(
2019
)
1
,
pp. 60-74
Persistent link: https://www.econbiz.de/10012005769
Saved in:
7
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
8
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
9
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
10
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
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