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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Advertising effects"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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Advertising effects
Market research
Consumer behaviour
25
Konsumentenverhalten
25
Marktforschung
16
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
13
Relationship marketing
13
Brand management
12
Markenführung
12
Meta-Analyse
12
Meta-analysis
12
Advertising
10
Bibliometrics
10
Bibliometrie
10
Werbung
10
Brand image
9
Markenimage
9
Marketing
9
Werbewirkung
8
Internet marketing
7
Marketing theory
7
Marketingtheorie
7
Online-Marketing
7
Brand
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
B-to-B-Marketing
5
Business-to-business marketing
5
Dienstleistungsqualität
5
Innovation
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Lieferantenmanagement
5
Service quality
5
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Social web
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Aufsatz in Zeitschrift
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23
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11
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English
23
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Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Gierl, Heribert
23
Pelsmacker, Patrick de
23
Dens, Nathalie
19
Hruschka, Harald
17
Tucker, Catherine
16
Pauwels, Koen
13
Romaniuk, Jenni
13
Bellman, Steven
12
Dolnicar, Sara
12
Wilbur, Kenneth C.
12
Dwivedi, Yogesh Kumar
11
Goldfarb, Avi
11
Srinivasan, Shuba
11
Hudders, Liselot
10
Leeflang, Peter
10
Bauer, Hans H.
9
Belk, Russell W.
9
Bradlow, Eric T.
9
Herrmann, Andreas
9
Huh, Jisu
9
Rozendaal, Esther
9
Septianto, Felix
9
Smit, Edith G.
9
Taylor, Charles Raymond
9
Varan, Duane
9
Walsh, Gianfranco
9
Bang Nguyen Viet
8
Baumgartner, Hans
8
Cheong, Yunjae
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Dekimpe, Marnik G.
8
Du, Rex Yuxing
8
Evans, Nathaniel J.
8
Ko, Eunju
8
Kulczynski, Alicia
8
Lee, Nick
8
Malik, Garima
8
Pitt, Leyland F.
8
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the review of marketing communications
2
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
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ECONIS (ZBW)
23
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1
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10
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23
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
4
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
5
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
6
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
7
A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
8
Effects of fear-arousing and humorous appeals in social
marketing
advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
9
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
10
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
1
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