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~person:"Eisend, Martin"
~subject:"Advertising effects"
~subject:"Cultural identity"
~subject:"Marketingmanagement"
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Advertising effects
Cultural identity
Marketingmanagement
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
15
Werbung
15
Meta-Analyse
10
Meta-analysis
10
Werbewirkung
10
Brand management
6
Markenführung
6
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Market research
5
Marktforschung
5
Beziehungsmarketing
4
Marketing management
4
Relationship marketing
4
Brand
3
Gender
3
Geschlecht
3
Humor
3
Kulturelle Identität
3
Markenartikel
3
Product counterfeiting
3
Produktpiraterie
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Welt
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World
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meta-analysis
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Branchenentwicklung
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14
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15
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15
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Eisend, Martin
Gierl, Heribert
30
Pelsmacker, Patrick de
24
Septianto, Felix
22
Laroche, Michel
20
Dens, Nathalie
19
Diehl, Sandra
17
Cleveland, Mark
16
Huber, Frank
15
Ko, Eunju
15
Pauwels, Koen
15
Bauer, Hans H.
14
Esch, Franz-Rudolf
14
Taylor, Charles Raymond
13
Kareklas, Ioannis
12
Mooij, Marieke K. de
12
Muehling, Darrel D.
12
Teng, Lefa
12
Torres, Ivonne M.
12
Epstein, Gil S.
11
Matthes, Jörg
11
Sheth, Jagdish N.
11
Wu, Linwan
11
Yoon, Sukki
11
Zúñiga, Miguel Ángel
11
Bang Nguyen Viet
10
Belk, Russell W.
10
Choi, Yung Kyun
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Ilicic, Jasmina
10
Naderer, Brigitte
10
Rosengren, Sara
10
Sharma, Piyush
10
Spann, Martin
10
Stafford, Marla Royne
10
Chan, Kara
9
Hawkins, Del I.
9
Hudders, Liselot
9
Krishna, Aradhna
9
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International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Journal of international marketing
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
15
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15
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1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
4
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
5
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
6
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
7
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
8
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
9
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
10
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
1
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