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~person:"Eisend, Martin"
~subject:"Advertising effects"
~subject:"Cultural identity"
~subject:"Theorie"
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Search: subject:"Consumer behaviour"
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Advertising effects
Cultural identity
Theorie
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
15
Werbung
15
Meta-Analyse
11
Meta-analysis
11
Werbewirkung
11
Brand management
7
Markenführung
7
Beziehungsmarketing
5
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Market research
5
Marktforschung
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
Brand
3
Gender
3
Geschlecht
3
Humor
3
Internet marketing
3
Kulturelle Identität
3
Markenartikel
3
Online-Marketing
3
Product counterfeiting
3
Produktpiraterie
3
Social Web
3
Social web
3
Theory
3
Welt
3
World
3
meta-analysis
3
Branchenentwicklung
2
Brand loyalty
2
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7
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2
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Article
13
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2
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Article in journal
13
Aufsatz in Zeitschrift
13
Arbeitspapier
1
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1
Aufsatzsammlung
1
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1
Graue Literatur
1
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1
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1
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1
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Language
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English
13
German
2
Author
All
Eisend, Martin
Gierl, Heribert
37
Huber, Frank
33
Anderson, Simon P.
27
Bauer, Hans H.
27
Hruschka, Harald
25
Pelsmacker, Patrick de
23
Septianto, Felix
22
Dens, Nathalie
21
Mullainathan, Sendhil
21
Belk, Russell W.
20
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Diehl, Sandra
19
Gröppel-Klein, Andrea
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Matsushima, Noriaki
17
Moraga-González, José Luis
17
Peitz, Martin
17
Weinberg, Peter
17
Cleveland, Mark
16
Dellaert, Benedict G. C.
16
Herrmann, Andreas
16
Hildebrandt, Lutz
16
Laroche, Michel
16
Armstrong, Mark
15
Grunert, Klaus G.
15
Helm, Roland
15
Samuelson, Larry
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Esch, Franz-Rudolf
14
Herweg, Fabian
14
Palma, André de
14
Shy, Oz
14
Skiera, Bernd
14
Swoboda, Bernhard
14
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Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
2
Journal of international marketing
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Psychology & marketing
1
Wirtschaftspsychologie
1
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Source
All
ECONIS (ZBW)
15
Showing
1
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10
of
15
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date (oldest first)
1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
4
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
5
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
6
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
7
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
8
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
9
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
10
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
1
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