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~person:"Ekinci, Yuksel"
~person:"Fernandes, Teresa"
~subject:"Kundenintegration"
~subject:"Markentreue"
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Kundenintegration
Markentreue
Brand loyalty
7
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Relationship marketing
4
Brand
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Social Web
3
Social web
3
brand loyalty
3
Advertising effects
1
Brand attachment
1
CSR beliefs
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Destination management
1
Destinationsmanagement
1
Gastgewerbe
1
Großbritannien
1
Hospitality industry
1
Kundenzufriedenheit
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Portugal
1
Tourism marketing
1
Tourismusmarketing
1
United Kingdom
1
Viral marketing
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7
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Ekinci, Yuksel
Fernandes, Teresa
Dawes, John
11
Han, Heesup
8
Huber, Frank
7
Silberhorn, Nadja
6
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Brexendorf, Tim Oliver
4
Burmann, Christoph
4
Ederer, Florian
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hildebrandt, Lutz
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Knaf, Michael
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Lutzky, Christian
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruhn, Manfred
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Czerniawski, Richard D.
3
Ehrenberg, Andrew S. C.
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
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Journal of strategic marketing
2
Annals of tourism research : ATR ; a social sciences journal
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
4
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
5
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
6
Symbolic consumption of tourism destination brands
Ekinci, Yuksel
;
Sirakaya-Turk, Ercan
;
Preciado, Sandra
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 711-718
Persistent link: https://www.econbiz.de/10009739966
Saved in:
7
Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon
;
Ekinci, Yuksel
;
Whyatt, Georgina
- In:
Annals of tourism research : ATR ; a social sciences journal
38
(
2011
)
3
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
Saved in:
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