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~person:"Erkan, Ismail"
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Consumer behaviour
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Erkan, Ismail
Asongu, Simplice
238
Press, World Trade
173
Goldfarb, Avi
151
Peitz, Martin
124
Wirtz, Bernd W.
124
Fritz, Wolfgang
116
Bauer, Hans H.
111
Knieps, Günter
108
Economides, Nicholas
106
Greenstein, Shane M.
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Kollmann, Tobias
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Ockenfels, Axel
101
Krcmar, Helmut
100
Whinston, Andrew B.
99
Ghose, Anindya
97
Brynjolfsson, Erik
90
Skiera, Bernd
89
Giovannetti, Emanuele
84
Pénard, Thierry
83
Smith, Michael D.
83
Hess, Thomas
82
Dwivedi, Yogesh Kumar
81
Goolsbee, Austan
81
Heinemann, Gerrit
81
Picot, Arnold
81
Ford, George S.
77
Tucker, Catherine
76
Alt, Rainer
75
Haucap, Justus
75
Falck, Oliver
73
Zimmermann, Klaus F.
73
Greenstein, Shane
71
Dutton, William H.
69
Nijkamp, Peter
67
Spann, Martin
66
Kreutzer, Ralf T.
65
Leimeister, Jan Marco
65
Telang, Rahul
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International journal of internet marketing and advertising : IJIMA
4
Asia Pacific Journal of Marketing and Logistics
1
Digital marketing strategies and models for competitive business
1
International journal of technology marketing : IJTMkt
1
Journal of marketing communications
1
Sport marketing in a global environment : strategic perspectives
1
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ECONIS (ZBW)
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Special issue on: social media marketing in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
Saved in:
2
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
3
What makes people share? : the effects of online ads on consumers' sharing intentions
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Digital marketing strategies and models for competitive …
,
(pp. 187-203)
.
2020
Persistent link: https://www.econbiz.de/10012231315
Saved in:
4
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
5
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
6
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
7
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
Saved in:
8
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
9
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Gökerik, Mehmet
;
Gürbüz, Ahmet
;
Erkan, Ismail
; …
- In:
Asia Pacific Journal of Marketing and Logistics
30
(
2018
)
5
,
pp. 1222-1238
more people through the
internet
. The purpose of this paper is to investigate the influence of guerrilla marketing in …
Persistent link: https://www.econbiz.de/10012065906
Saved in:
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