//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esch, Franz-Rudolf"
~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Taylor, Charles Raymond"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
83
Werbewirkung
83
Advertising
28
Werbung
28
Consumer behaviour
26
Konsumentenverhalten
26
Deutschland
17
Germany
17
Brand management
14
Markenführung
14
Advertising planning
13
Werbeplanung
13
Marketing management
12
Marketingmanagement
12
Theorie
12
Theory
12
Brand
11
Markenartikel
11
Brand image
9
Markenimage
9
Psychology of advertising
9
Werbepsychologie
9
Emotion
7
Wirkungsanalyse
7
Advertising industry
6
Integriertes Management
6
Kommunikation
6
Werbewirtschaft
6
Perception
5
Wahrnehmung
5
Internet
4
Market research
4
Marktforschung
4
Advertising media
3
Cognition
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Experiment
3
Interactive media
3
Interaktive Medien
3
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
70
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
29
Book section
29
Arbeitspapier
5
Graue Literatur
5
Hochschulschrift
5
Non-commercial literature
5
Working Paper
5
Thesis
3
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
55
German
28
Author
All
Esch, Franz-Rudolf
Geuens, Maggie
King, Stephen
Taylor, Charles Raymond
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
26
Wilbur, Kenneth C.
24
Terlutter, Ralf
23
Kaiser, Harry M.
22
Reijmersdal, Eva A. van
21
Pauwels, Koen
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Rozendaal, Esther
14
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Published in...
All
International journal of advertising : the quarterly review of marketing communications
9
A master class in brand planning : the timeless works of Stephen King
8
Marketing : ZFP ; journal of research and management
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Journal of advertising : official publication of the American Academy of Advertising
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Journal of advertising research
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Handelsforschung
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing : emerging markets
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
New developments and approaches in consumer behavior research
1
New directions in international advertising research
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
2
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
3
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
4
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
5
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
6
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
7
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
8
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
9
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
10
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->