Esmaeilpour, Fariba - In: Journal of Fashion Marketing and Management 19 (2015) 4, pp. 467-484
loyalty of Generation Y’s consumers towards two categories of luxury fashion brands. Design/methodology/approach – A … characteristics of Generation Y in terms of using media. Originality/value – This study combines consumer-based and community … approaches of creation and management of brand to examine loyalty towards luxury fashion brands in Generation Y’s consumers as an …