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~person:"Evans, Martin D.D."
~person:"Martin, D"
~person:"Martin, Drew"
~person:"Poutvaara, Panu"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Evans, Martin D.D.
Martin, D
Martin, Drew
Poutvaara, Panu
Asche, Frank
2
Hosany, Sameer
2
Jung, Jae Min
2
Min, Kyeong Sam
2
Smith, Martin D.
2
Wells, Victoria
2
Woodside, Arch G.
2
Abravanel, Martin D.
1
Chaney, Damien
1
Choi, Sunmee
1
Criswell, John R.
1
Crossland, Martin D.
1
Ekinci, Yuskel
1
Evans, Martin
1
Evans, Martin D. D.
1
Foxall, Gordon R.
1
Gour, Mohit
1
Hui, Hang Chu Michel
1
Jamal, Ahmad
1
Kozak, Metin
1
Larsen, Thomas A.
1
Larsen, Thomas Aagaard
1
Lee, Wai-yee
1
Mancini, Paul K.
1
Meinert, David B.
1
Merchant, Altaf
1
Palakshappa, Nitha
1
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1
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1
Rose, Gregory
1
Rosenbaum, Mark S.
1
Sirakaya-Turk, Ercan
1
So, Kevin Kam Fung
1
Sogn-Grundvag, Geir
1
Sogn-Grundvåg, Geir
1
Wei, Wei
1
Young, James
1
Young, James A.
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6
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3
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1
Digital advertising : theory and research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
15
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1
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
2
Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew
;
Palakshappa, Nitha
;
Woodside, Arch G.
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
Saved in:
3
The role of reversal theory in digital advertising
Jung, Jae Min
;
Min, Kyeong Sam
;
Martin, Drew
- In:
Digital advertising : theory and research
,
(pp. 124-137)
.
2017
Persistent link: https://www.econbiz.de/10011646107
Saved in:
4
The role of shared values in understanding loyalty over time : a longitudinal study on music festivals
Chaney, Damien
;
Martin, Drew
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011672211
Saved in:
5
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
6
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
7
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
8
The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan
;
Ekinci, Yuskel
;
Martin, Drew
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1878-1885
Persistent link: https://www.econbiz.de/10011384159
Saved in:
9
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
Saved in:
10
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
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