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~person:"Evanschitzky, Heiner"
~person:"Reinartz, Werner J."
~person:"Svensson, Göran"
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Beziehungsmarketing
87
Relationship marketing
87
Customer satisfaction
32
Kundenzufriedenheit
32
Lieferantenmanagement
32
Supplier relationship management
32
Consumer behaviour
25
Konsumentenverhalten
25
Confidence
17
Vertrauen
17
B-to-B-Marketing
16
Business-to-business marketing
16
Dienstleistungsqualität
10
Kundenwert
10
Service quality
10
Deutschland
9
Germany
9
commitment
9
satisfaction
9
trust
9
Arbeitszufriedenheit
8
Job satisfaction
8
Beschwerdemanagement
7
Complaint management
7
Customer value
7
relationship marketing
7
Salespeople
6
Selling
6
Theorie
6
Theory
6
Verkauf
6
Verkaufspersonal
6
coordination
6
Customer integration
5
Einzelhandel
5
Kundenmanagement
5
Norway
5
Norwegen
5
Retail trade
5
Satisfaction
5
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77
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English
72
German
16
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Evanschitzky, Heiner
Reinartz, Werner J.
Svensson, Göran
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
51
Hollebeek, Linda D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Smith, Alan D.
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Thaichon, Park
31
Prentice, Catherine
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Günter, Bernd
28
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INSEAD
1
Springer-Verlag GmbH
1
Published in...
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Journal of retailing
5
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of service research : JSR
4
International journal of business excellence
3
Journal of business research : JBR
3
Faculty & research / Insead : working paper series
2
International journal of business excellence : IJBEX
2
International journal of contemporary hospitality management
2
Journal of business economics : JBE
2
Journal of the Academy of Marketing Science
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing intelligence & planning
2
Retailing in the 21st century : current and future trends
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
African journal of economic and management studies : AJEMS
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
European business review
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business governance and ethics : IJBGE
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of contemporary marketing science
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
87
USB Cologne (EcoSocSci)
1
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88
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
4
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
5
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
6
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
7
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
8
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
9
Reimagining personalization in the physical store
Reinartz, Werner J.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
10
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
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