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~person:"Evanschitzky, Heiner"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Subject
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Electronic Commerce
Konsumentenverhalten
Markenimage
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
13
Customer satisfaction
11
Kundenzufriedenheit
11
Deutschland
6
Dienstleistungsqualität
6
Germany
6
Service quality
6
Beschwerdemanagement
5
Complaint management
5
Lieferantenmanagement
4
Supplier relationship management
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
B-to-B-Marketing
3
Bundling strategy
3
Business-to-business marketing
3
Leistungsbündel
3
Brand management
2
Customer value
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
2
Markenführung
2
Market research
2
Marktforschung
2
Preismanagement
2
Pricing strategy
2
USA
2
United States
2
Affective commitment
1
Anforderungsprofil
1
Augmented reality
1
Betriebliche Wertschöpfung
1
Buffering effect
1
Business network
1
Business-to-Business-Marketing
1
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Online availability
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Undetermined
5
Free
1
Type of publication
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Article
13
Type of publication (narrower categories)
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Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Language
All
English
12
German
1
Author
All
Evanschitzky, Heiner
Han, Heesup
42
Hollebeek, Linda D.
34
Mattila, Anna S.
30
Verhoef, Peter C.
28
Kumar, V.
24
Loureiro, Sandra Maria Correia
24
Gil Saura, Irene
22
Huber, Frank
21
Rather, Raouf Ahmad
21
Piller, Frank T.
20
Bang, Nguyen
19
Herrmann, Andreas
19
Klaus, Philipp
19
Prentice, Catherine
19
Bauer, Hans H.
18
Quach, Sara
18
Ahn, Jiseon
17
Khan, Imran
17
Kumar, Vikas
17
Neslin, Scott A.
17
Swoboda, Bernhard
17
Usman, Osly
17
Hyun, Sunghyup Sean
16
Mittal, Vikas
16
Schumann, Jan Hendrik
16
So, Kevin Kam Fung
16
Wong, IpKin Anthony
16
Foscht, Thomas
15
Grewal, Dhruv
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
Wangenheim, Florian von
15
Balaji, M. S.
14
Gustafsson, Anders
14
Rahman, Zillur
14
Sesé, F. Javier
14
Sreejesh, S.
14
Das, Gopal
13
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Published in...
All
Journal of business research : JBR
2
Journal of retailing
2
Journal of service research : JSR
2
Electronic retailing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
13
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1
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13
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
5
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
6
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
7
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
8
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
9
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
10
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David
;
Lentz, Patrick
;
Evanschitzky, Heiner
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
Saved in:
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