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~person:"Evanschitzky, Heiner"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
6
Deutschland
6
Germany
6
Kundenzufriedenheit
6
Einzelhandel
4
Online retailing
4
Online-Handel
4
Retail trade
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
Dienstleistungsqualität
3
Service quality
3
Estimation
2
Experiment
2
Lieferantenmanagement
2
Schätzung
2
Supplier relationship management
2
Theorie
2
Theory
2
Advertising effects
1
Affective commitment
1
Affective content
1
Anreiz
1
Art infusion
1
Arts
1
Augmented reality
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Betriebsform
1
Brand image
1
Brand management
1
Bundling strategy
1
Business-to-business marketing
1
Buyer-seller relationships
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Choice
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Language
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English
19
German
5
Author
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Evanschitzky, Heiner
Han, Heesup
116
Belk, Russell W.
114
Grunert, Klaus G.
100
Mattila, Anna S.
98
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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Journal of business research : JBR
4
Journal of retailing
3
Journal of service research : JSR
2
Electronic retailing
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Internetökonomie und Hybridität
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
24
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24
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1
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
4
Behavioral appeals to influence product return behavior : theoretical foundations and experimental applications
Pfrang, Thilo
-
2015
Persistent link: https://www.econbiz.de/10011481414
Saved in:
5
Retail format selection in on-the-go shopping situations
Benoit, Sabine
;
Evanschitzky, Heiner
;
Teller, Christoph
- In:
Journal of business research : JBR
100
(
2019
),
pp. 268-278
Persistent link: https://www.econbiz.de/10012023802
Saved in:
6
Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria
;
Bottomley, Paul
;
Angell, Rob
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
Saved in:
7
Elevating shopping experiences through digital technologies : the case of retail agglomerations
Dizdarevic, Amela
;
Evanschitzky, Heiner
;
Backhaus, Christof
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
6
,
pp. 34-41
Persistent link: https://www.econbiz.de/10012003310
Saved in:
8
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
9
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
10
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
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