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~person:"Füller, Johann"
~person:"Voegele, Arno"
~subject:"Brand value"
~subject:"Brand"
~subject:"New product development"
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Brand value
Brand
New product development
Produktentwicklung
19
Customer integration
8
Kundenintegration
8
Innovation management
7
Innovationsmanagement
7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
6
Social web
6
Innovation
4
Betriebliche Wertschöpfung
3
Brand management
3
Markenführung
3
Value creation
3
Beziehungsmarketing
2
Brand image
2
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2
Complexity management
2
Crowdsourcing
2
Innovation diffusion
2
Innovationsdiffusion
2
Komplexitätsmanagement
2
Markenartikel
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2
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2
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1
Business process management
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Co-creation
1
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Controlling
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1
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1
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18
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11
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7
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7
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1
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12
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7
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Füller, Johann
Voegele, Arno
Herstatt, Cornelius
59
Brem, Alexander
34
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Griffin, Abbie
23
Di Benedetto, Anthony
21
Song, Michael
21
Gassmann, Oliver
20
Hultink, Erik J.
19
Lynn, Gary
18
Wu, Jie
18
Cooper, Robert G.
17
Dahl, Darren W.
17
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
14
Hippel, Eric von
14
Kahn, Kenneth B.
14
Tellis, Gerard J.
14
Trott, Paul
14
Yan, Tingting
14
Akgün, Ali E.
13
Ernst, Holger
13
Griffith, David A.
13
Haapasalo, Harri
13
Ahmed, Shamsuddin
12
Brettel, Malte
12
Carbonell, Pilar
12
De Jong, Jeroen P. J.
12
Gokpinar, Bilal
12
Homburg, Christian
12
Lager, Thomas
12
Leifer, Larry
12
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Steinbeis-Stiftung für Wirtschaftsförderung
1
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All
Organisierter, strukturierter und methodenunterstützter Produktentstehungsprozess
5
Journal of management information systems : JMIS
2
Creativity and innovation management
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Problems and perspectives in management : PPM ; international research journal
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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1
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1
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
2
Organisierter, strukturierter und methodenunterstützter Produktentstehungsprozess
Voegele, Arno
(
contributor
);
Brehm, Oliver
(
contributor
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010407046
Saved in:
3
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
4
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
5
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
6
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
7
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
8
Produktentwicklung : Qualitätsperformance und Produktkonzepte
Voegele, Arno
-
2013
Persistent link: https://www.econbiz.de/10010407629
Saved in:
9
Produktspezifikation : Anforderungs- und Änderungsmanagement
Villinger, Georg
;
Voegele, Arno
-
2013
Persistent link: https://www.econbiz.de/10010407630
Saved in:
10
PEP-Performance : Controlling mittels Kennzahlen
Voegele, Arno
-
2013
Persistent link: https://www.econbiz.de/10010407631
Saved in:
1
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