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~person:"Falkenreck, Christine"
~person:"Homburg, Christian"
~person:"Ivens, Björn Sven"
~person:"Kumar, V."
~subject:"Relationship marketing"
~subject:"Simulation"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
B-to-B-Marketing
38
Business-to-business marketing
38
Lieferantenmanagement
18
Supplier relationship management
18
Beziehungsmarketing
16
Deutschland
11
Germany
11
Business-to-Business-Marketing
10
Brand management
6
Markenführung
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Marketingmanagement
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Theorie
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Theory
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Customer value
5
Kundenwert
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business-to-business marketing
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Consumer behaviour
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Unternehmenserfolg
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Brand image
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Bundling strategy
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English
14
German
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Falkenreck, Christine
Homburg, Christian
Ivens, Björn Sven
Kumar, V.
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Keränen, Joona
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Graça, Sandra S.
3
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Contributions to Management Science
2
Journal of marketing
2
The journal of business & industrial marketing
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schriften zum innovativen Marketing
1
SpringerLink / Bücher
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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ECONIS (ZBW)
16
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16
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
6
Governance mechanisms in domestic and international buyer-supplier relationships : an empirical study
Burkert, Michael
;
Ivens, Björn Sven
;
Shan, Jialu
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 544-556
Persistent link: https://www.econbiz.de/10009546583
Saved in:
7
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
8
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
9
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
10
Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine
-
2010
Persistent link: https://www.econbiz.de/10003870974
Saved in:
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