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~person:"Falkenreck, Christine"
~person:"Kumar, V."
~person:"Ulaga, Wolfgang"
~person:"Visentin, Marco"
~subject:"Relationship marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
B-to-B-Marketing
29
Business-to-business marketing
29
Lieferantenmanagement
20
Supplier relationship management
20
Beziehungsmarketing
12
Bundling strategy
8
Customer value
8
Kundenwert
8
Leistungsbündel
8
Marketing management
7
Marketingmanagement
7
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Kundenzufriedenheit
4
Business services
3
Customer service
3
Industrie
3
Kundenservice
3
Manufacturing industries
3
Salespeople
3
Selling
3
Unternehmensdienstleistung
3
Verkauf
3
Verkaufspersonal
3
B2B marketing
2
B2B services
2
Betriebliche Wertschöpfung
2
Brand management
2
Customer solutions
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Digitalisierung
2
Digitization
2
Erfolgsfaktor
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
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Aufsatz in Zeitschrift
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12
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English
12
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Falkenreck, Christine
Kumar, V.
Ulaga, Wolfgang
Visentin, Marco
Svensson, Göran
11
Kowalkowski, Christian
7
Terho, Harri
7
Keränen, Joona
6
Naudé, Peter
6
Casidy, Riza
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Andersen, Poul Houman
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Agnihotri, Raj
3
Barry, James M.
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Ivens, Björn Sven
3
Kalra, Ashish
3
Karjaluoto, Heikki
3
Krafft, Manfred
3
Krishnan, Vijaykumar
3
Lacoste, Sylvie
3
Lawrence, Justin M.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of service research
1
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ECONIS (ZBW)
12
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1
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
2
Untying the knot : drivers of the intention to downgrade the relationship in B2B service contexts
Scarpi, Daniele
;
Raggiotto, Francesco
;
Visentin, Marco
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 200-210
Persistent link: https://www.econbiz.de/10013494020
Saved in:
3
Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco
;
Tuan, Annamaria
;
Prestini, Stefano
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 28-40
Persistent link: https://www.econbiz.de/10013206344
Saved in:
4
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
5
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
6
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
7
The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
Saved in:
8
Style and substance : a case study of the expansion of mature business-to-business relationships in the Italian clothing industry
Colucci, Mariachiara
;
Visentin, Marco
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 154-167
Persistent link: https://www.econbiz.de/10011609397
Saved in:
9
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
10
Determinants and mediators of the intention to upgrade the contract in buyer-seller relationships
Visentin, Marco
;
Scarpi, Daniele
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1133-1141
Persistent link: https://www.econbiz.de/10009683358
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