//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fetscherin, Marc"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenführung
Markenimage
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
45
Brand image
37
Beziehungsmarketing
34
Relationship marketing
34
Markenartikel
28
Emotion
16
Customer satisfaction
14
Kundenzufriedenheit
14
Social Web
13
Social web
13
Viral marketing
12
Virales Marketing
12
Einzelhandel
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Customer engagement
7
Fashion
7
Mode
7
Bibliometrics
6
Bibliometrie
6
Brand loyalty
6
Dienstleistungsqualität
6
Markentreue
6
Service quality
6
Brand coolness
5
Customer integration
5
Experiment
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Advertising
4
Advertising effects
4
more ...
less ...
Online availability
All
Undetermined
31
Free
4
Type of publication
All
Article
48
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
51
Author
All
Fetscherin, Marc
Loureiro, Sandra Maria Correia
Phau, Ian
44
Huber, Frank
29
Han, Heesup
28
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Melewar, T. C.
26
Dawes, John
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
24
Bang, Nguyen
22
Guzman, Francisco
21
Veloutsou, Cleopatra
21
Bauer, Hans H.
20
Hollebeek, Linda D.
20
Usman, Osly
20
Romaniuk, Jenni
19
Sattler, Henrik
19
Burmann, Christoph
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Fournier, Susan
17
Gázquez-Abad, Juan Carlos
17
Bagozzi, Richard P.
16
Gierl, Heribert
16
Park, C. Whan
16
Paul, Justin
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
Pelsmacker, Patrick de
15
Septianto, Felix
15
Ahn, Jiseon
14
more ...
less ...
Published in...
All
The journal of product & brand management
6
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
4
Journal of business research : JBR
3
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Consumer-brand relationships : theory and practice
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of communication management
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Multinational business review
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
8
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
9
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
10
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->