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~person:"Fetscherin, Marc"
~person:"Tomczak, Torsten"
~person:"Veloutsou, Cleopatra"
~source:"econis"
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Search: subject_exact:"Herstellermarke"
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Brand
36
Markenartikel
36
Brand management
29
Markenführung
29
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
22
Relationship marketing
22
Brand image
21
Markenimage
21
Brand relationships
7
Brand loyalty
6
Markentreue
6
Brand hate
5
Brand love
5
Emotion
5
Marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing management
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Marketingmanagement
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2
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brand loyalty
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English
31
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5
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Fetscherin, Marc
Tomczak, Torsten
Veloutsou, Cleopatra
Sattler, Henrik
33
Esch, Franz-Rudolf
28
Burmann, Christoph
26
De Chernatony, Leslie
26
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Sarkar, Abhigyan
19
Bruhn, Manfred
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Olbrich, Rainer
13
Gierl, Heribert
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
Trinh, Giang
12
Ailawadi, Kusum L.
11
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Athens Institute for Education and Research
1
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Journal of business research : JBR
7
The journal of product & brand management
6
The journal of brand management : an international journal
4
The journal of consumer marketing
2
Athens journal of business & economics : AJBE
1
Bilanz / KMU
1
Consumer-brand relationships : theory and practice
1
European journal of marketing
1
Handelsforschung
1
International journal of consumer studies
1
Journal of Product and Brand Management Ser.
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
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Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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UTB für Wissenschaft / Uni-Taschenbücher
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ECONIS (ZBW)
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11
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
12
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
13
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
14
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
15
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
16
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
17
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
18
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
19
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
20
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
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