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~person:"Filieri, Raffaele"
~subject:"Beziehungsmarketing"
~subject:"Experiment"
~subject:"Preismanagement"
~subject:"Social Web"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Experiment
Preismanagement
Social Web
Consumer behaviour
31
Konsumentenverhalten
31
Social web
19
Viral marketing
14
Virales Marketing
14
Internet marketing
13
Online-Marketing
13
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Online retailing
5
Online-Handel
5
Relationship marketing
5
Dienstleistungsqualität
4
Information behaviour
4
Informationsverhalten
4
Service quality
4
Advertising effects
3
Brand
3
China
3
Confidence
3
Customer satisfaction
3
Electronic word of mouth
3
Emotion
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Motivation
3
Social media
3
Utilitarianism
3
Utilitarismus
3
Vertrauen
3
Werbewirkung
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eWOM
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2
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20
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Filieri, Raffaele
Mattila, Anna S.
48
Han, Heesup
42
Hollebeek, Linda D.
36
Loureiro, Sandra Maria Correia
32
Grewal, Dhruv
28
Lusk, Jayson L.
23
Nayga, Rodolfo M.
23
Herrmann, Andreas
21
Dwivedi, Yogesh Kumar
20
Klaus, Philipp
20
Kumar, V.
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Verhoef, Peter C.
20
Bang, Nguyen
19
Das, Gopal
19
Balaji, M. S.
18
Hyun, Sunghyup Sean
18
Khan, Imran
18
Quach, Sara
18
Bilgihan, Anil
17
Gierl, Heribert
17
Gil Saura, Irene
17
Tanford, Sarah
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Gustafsson, Anders
16
So, Kevin Kam Fung
16
Spann, Martin
16
Sreejesh, S.
16
Wu, Luorong
16
Evanschitzky, Heiner
15
Flavián Blanco, Carlos
15
Huber, Frank
15
Japutra, Arnold
15
Kim, Jungkeun
15
Ko, Eunju
15
Liu, Qing
15
Monroe, Kent B.
15
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Journal of business research : JBR
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Tourism management : research, policies, practice
2
International journal of hospitality management
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
20
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
4
Customer satisfaction and loyalty with online consumer reviews : factors affecting revisit intentions
Camilleri, Mark Anthony
;
Filieri, Raffaele
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014439971
Saved in:
5
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
6
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
7
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
10
Eliciting positive emotion through strategic responses to COVID-19 crisis : evidence from the tourism sector
Li, Shuyang
;
Wang, Yichuan
;
Filieri, Raffaele
;
Zhu, Yuzhen
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013326616
Saved in:
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