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~person:"Fogel, Joshua"
~person:"Grönroos, Christian"
~person:"Wrigley, Cara"
~subject:"Relationship marketing"
~subject:"Social web"
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Relationship marketing
Social web
Internet marketing
13
Online-Marketing
13
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10
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10
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9
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9
Consumer behaviour
8
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Fogel, Joshua
Grönroos, Christian
Wrigley, Cara
Kreutzer, Ralf T.
21
Dwivedi, Yogesh Kumar
15
Harrigan, Paul
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Rita, Paulo
14
Filieri, Raffaele
13
Pitt, Leyland F.
13
Schweidel, David A.
13
Bigné Alcañiz, J. Enrique
12
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Ozuem, Wilson
12
Hajli, Nick
11
Ratten, Vanessa
11
Sabatini, Fabio
11
Thaichon, Park
11
Kumar, V.
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Rahman, Zillur
10
Scott, David Meerman
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Conduit, Jodie
9
Hennig-Thurau, Thorsten
9
Hudders, Liselot
9
Kim, Juran
9
Ko, Eunju
9
Okumus, Fevzi
9
Quach, Sara
9
Schivinski, Bruno
9
Schumann, Jan Hendrik
9
Tan, Yong
9
Tucker, Catherine
9
Verhoef, Peter C.
9
Vrontis, Demetris
9
Belz, Christian
8
Berthon, Pierre R.
8
Bilgihan, Anil
8
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Health marketing quarterly
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Arts and the market : AAM
1
Business horizons
1
European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
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ECONIS (ZBW)
17
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
3
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
4
Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
5
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
6
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
7
Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
Saved in:
8
Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju
;
Fogel, Joshua
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
Saved in:
9
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
10
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
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