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~person:"Foroudi, Pantea"
~person:"Grohmann, Bianca"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
~subject:"Theory"
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Search: subject_exact:"Brand management"
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Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Theory
Brand management
49
Markenführung
49
Brand image
27
Consumer behaviour
21
Konsumentenverhalten
21
Brand
15
Markenartikel
15
Corporate reputation
10
Firmenimage
10
Marketing management
8
Marketingmanagement
8
Brand architecture
7
Markenarchitektur
7
Advertising effects
6
Reputation
6
Werbewirkung
6
Marketing
5
Beziehungsmarketing
4
Credibility
4
Gender
4
Geschlecht
4
Glaubwürdigkeit
4
Relationship marketing
4
Brand reputation
3
Branding
3
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Product design
3
Produktgestaltung
3
Sustainability
3
Advertising
2
Advertising credibility
2
Betriebliche Wertschöpfung
2
Brand authenticity
2
Brand biographies
2
Brand credibility
2
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Article
27
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25
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25
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1
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1
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1
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1
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English
27
Author
All
Foroudi, Pantea
Grohmann, Bianca
Burmann, Christoph
67
Esch, Franz-Rudolf
32
Keller, Kevin Lane
26
Loureiro, Sandra Maria Correia
26
Baumgarth, Carsten
25
Melewar, T. C.
24
Bruhn, Manfred
23
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Schade, Michael
19
Sarkar, Abhigyan
18
Huber, Frank
17
MacInnis, Deborah J.
17
Meffert, Heribert
17
Sattler, Henrik
17
Piehler, Rico
16
Ekinci, Yuksel
15
Han, Heesup
15
Khan, Imran
15
Park, C. Whan
15
Romaniuk, Jenni
15
Ahlert, Dieter
14
Christodoulides, George
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Gupta, Suraksha
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Swoboda, Bernhard
12
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Journal of business research : JBR
6
European journal of marketing : EJM
4
Corporate reputation review
2
The journal of brand management : an international journal
2
Building corporate identity, image and reputation in the digital era
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of management reviews
1
Journal of business ethics : JOBE
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
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ECONIS (ZBW)
27
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1
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
4
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
5
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
6
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
8
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
9
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
10
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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