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~person:"Fournier, Susan"
~person:"Loureiro, Sandra Maria Correia"
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Search: subject:"Consumer preferences"
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Consumer behaviour
88
Konsumentenverhalten
88
Brand management
45
Markenführung
45
Brand image
33
Markenimage
33
Beziehungsmarketing
30
Relationship marketing
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Customer satisfaction
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English
88
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Fournier, Susan
Loureiro, Sandra Maria Correia
Han, Heesup
117
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
96
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
85
Bauer, Hans H.
79
Gierl, Heribert
79
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
74
Grewal, Dhruv
69
Khare, Arpita
69
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Septianto, Felix
67
Agarwal, Sumit
65
Stavins, Joanna
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Ko, Eunju
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Chintagunta, Pradeep K.
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Hollebeek, Linda D.
52
Thøgersen, John
52
Walsh, Gianfranco
52
Bronnenberg, Bart J.
51
Rock, Bram de
51
Gröppel-Klein, Andrea
50
Krishna, Aradhna
50
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Boston U. School of Management Research Paper
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook on brand and experience management
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing research
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ECONIS (ZBW)
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1
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
5
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
8
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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