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~person:"Franses, Philip Hans"
~person:"Hunt, Shelby D."
~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
27
Marketingtheorie
27
Marketing management
7
Marketingmanagement
7
History of economic thought
6
Marketing strategy
6
Ökonomische Ideengeschichte
6
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4
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United States
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Resource-advantage theory
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resource-advantage theory
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Franses, Philip Hans
Hunt, Shelby D.
Verhoef, Peter C.
Tadajewski, Mark
42
Vargo, Stephen L.
29
Lusch, Robert F.
23
Shaw, Eric H.
15
Brown, Stephen
13
Jones, D. G. Brian
13
Layton, Roger A.
12
Akaka, Melissa Archpru
9
Gierl, Heribert
9
Lehmann, Donald R.
9
Maclaran, Pauline
9
Varey, Richard J.
8
Grönroos, Christian
7
Stremersch, Stefan
7
Wooliscroft, Ben
7
Hanssens, Dominique M.
6
Lazer, William
6
Peterson, Mark
6
Roberts, John H.
6
Shapiro, Stanley J.
6
Aitken, Robert
5
Brodie, Roderick J.
5
Cova, Bernard
5
Dholakia, Nikhilesh
5
Dibb, Sally
5
Edvardsson, Bo
5
Gummerus, Johanna
5
Hughes, Tim
5
Kadirov, Djavlonbek
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Kotler, Philip
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Kravets, Olga
5
Lindgreen, Adam
5
Saren, Michael
5
Sheth, Jagdish N.
5
Shultz, Clifford J.
5
Skålén, Per
5
Wilkie, William L.
5
Domegan, Christine
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AMS review : official publication of the Academy of Marketing Science
9
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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Journal of retailing
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ECONIS (ZBW)
27
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27
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1
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
2
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
3
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
4
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
5
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
6
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
7
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
8
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
9
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
10
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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